Our Core Mission:
Ride with Character
Marrakech is a city of rhythm, but for many travelers, that magic is often interrupted by the friction of chaotic traffic and the noise of the streets.
At BYKCH, we believe you shouldn’t just visit the city; you should float through it. Our mission is to replace logistical stress with the flow of discovery, providing premium electric fatbikes that turn every cobblestone into a smooth, silent glide.
We are here for the traveler who chooses style over rush and deep connection over quick checklists.
The Amsterdam Spark:
Dutch Flow meets Marrakech Fire
BYKCH was founded by Anouar and Mohamed—cousins born and raised in Amsterdam with deep Moroccan roots. Growing up in the world’s cycling capital, they understood that a bike is more than transport; it’s a key to freedom.
During a journey to Marrakech, Anouar watched tourists struggling through the heat and fumes of moped exhaust. He realized the city needed a better way to explore: something stylish, something electric, and something that respected the air.
That night, he sketched the first concept for the BYKCH fatbike on a napkin, bridging Dutch efficiency with Moroccan soul.
The Local Anchor:
Souhail’s Authority
To turn a vision into a reality, Anouar and Mohamed teamed up with Souhail, our local operations lead. While not family by blood, Souhail is the "Protector" of the BYKCH experience.
He is our local anchor—the man who knows every hidden door, every master artisan, and every quiet route that keeps you away from the heaviest traffic.
Souhail ensures that every guest doesn't just see the city, but feels its authentic heart through "The Souhail Standard" of local expertise and insider access.
The Hardware:
Why We Choose the "Clean Float"
We don't just provide bikes; we provide sensory relief. Our fleet is carefully selected to tame the terrain while protecting the city's air:
- The Float Factor: Our signature 4-inch fat tires absorb the texture of the Medina, turning a rough ride into a smooth, rhythmic glide.
- Silent Power: Powered by silent electric motors, our bikes allow you to hear the call to prayer and the birds in the gardens—not a revving engine.
- Commanding Presence: Because you sit high and wide, you command a presence on the road that earns respect from traffic, ensuring a confident and stable ride.
Your Launchpad:
The Hybrid Choice
We have removed the friction of travel by offering you two distinct paths to freedom:
- The Safe Start (Medina Hub): Join us at 141 Rue Boutouil Kasbah. Our sanctuary acts as a launchpad where you can enjoy a tea, get a personal fitting, and take a test loop in our quiet zone to build confidence before you roll.
- The Freedom Start (Door-to-Door Delivery): We deliver the fleet directly to your Riad, Hotel, or Villa. Your ride arrives charged, perfectly checked, and ready to glide from your doorstep.
Our Promise:
Designing Your Perfect Ride
We treat our fleet with the highest care, performing a rigorous functional check before every single booking. But our support goes far beyond the hardware.
We are one WhatsApp message away at all times. You can contact us with any question—from finding a hidden cafe to navigating a tricky turn—and we will help you make your ride perfect.
If you ever encounter a mechanical issue, we don't fix bikes on the side of the road; we swap them instantly. You keep moving while we handle the rest.
The Vision:
A Cleaner, Quieter Future
Marrakech deserves to be explored with respect and curiosity. When you ride with BYKCH, you move with the city—quietly, consciously, and connected.
We are the antidote to scooter smog and noise pollution. Every booking is a choice for a cleaner future and a more authentic journey, ensuring the "Red City" stays vibrant for the next generation.
Whether you are a solo explorer seeking autonomy or a family looking for safety, we invite you to experience the "Clean Float."
Your Journey Starts Here:
Explore the Movement
Ready to feel the flow? We’ve made it simple to choose your path and start your adventure with a clean conscience. Explore our curated experiences and secure your spot today:
See Our Full Story
Learn more about the founders' journey.
Meet Souhail’s Team
Get to know our local experts.
How It Works
Learn more about our Hub and Delivery options.
Frequently Asked Questions
Safety, routes, and booking details.
Chat on WhatsApp
Let us help you plan your perfect ride in real-time.